Wisconsin Reveals New Alternative Uniforms

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Wisconsin and Adidas have revealed their alternate “Techfit” uniform to be worn against Nebraska on September 29. The uniform features a prominent W on the players chest. The Wisconsin jersey seems very similar to the alternate uniforms Nebraska will be wearing for the same game. Wisconsin will wear a big W and Nebraska will wear a big N, brilliant. Player numbers will appear above the heart and on the shoulder. Below is the Adidas release video.

The press release accompanying the new uniforms stated;

The Badgers’ new adidas TECHFIT football uniform highlights the history of the Wisconsin “W” and celebrates the school’s rich football heritage. The white uniform features red shoulders and showcases a bold red “W” on the chest and player numbers above the heart.

Wisconsin’s red helmet featuring a black face mask and white “W” and the team’s adizero Smoke gloves showcasing the “W” logo pay homage to Badger pride. The reflective black uppers of the team’s adizero cleats combined with the red electro-plated bottom, will bring a bright and exciting look to Wisconsin’s footwear during their Unrivaled Game.

The use of the “block W” harkens back to the days of Wisconsin’s 1962 Big Ten championship team, which celebrates its 50th anniversary this fall. That team wore the “block W” on their helmets and went on to play USC in the 1963 Rose Bowl, one of the most famous bowl games of all time.

“Our whole team is very excited and really looking forward to wearing these new and unique uniforms on Sept. 29 at Nebraska,” Badgers coach Bret Bielema said. “Adidas has been very innovative and ahead of the curve with these uniforms, while also incorporating the ‘block W’ that recognizes our great football tradition at Wisconsin.” Below is a video of Coach Bielema introducing the uniforms to the Badgers team and player reactions.